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SWIPE FILMS
Swipe Films: animated carousels people save and send
A Swipe Film is a carousel post where every slide is a short animated film with sound. It explains one thing, one idea per slide, and ends by asking people to send it to someone. One build gives you a carousel and a Reel.
What you get
A cover that earns the swipe
The first slide has one job: make people want to see the second.
Motion on every slide
Every slide is animated, not just the cover, and each one lands a single point.
Facts people save
Numbers, rules and comparisons made easy to follow, each one from a named source.
A question that keeps them swiping
A guess on one slide, the answer on the next, so people want to see how it ends.
Made in your brand
Your colours, type and tone of voice, so it looks like you from the first slide.
A carousel and a Reel
The carousel files at 1080 x 1350, the same story cut as a Reel, plus the caption and alt text.
When you need this
People scroll past your posts
A moving first slide stops the scroll, and the slides after it give people a reason to keep going.
You have something to explain
How your product works, how to choose, what the rules are. A carousel walks people through it one step at a time.
Your feed looks like everyone else’s
Most brands post the same Reels and still carousels. A carousel where every slide moves stands apart.
You want people to share it
Every Swipe Film ends by asking the viewer to send it to someone specific, so the post travels further.
How it works
- Step 1
Pick one idea
The one thing your audience gets wrong or doesn’t know, and a cover line that promises the answer.
- Step 2
Write it slide by slide
One point per slide, in the order that keeps people swiping. You approve the script.
- Step 3
Design, animate and score
Every slide built in your brand, animated, with the sound built into the video.
- Step 4
Deliver every format
Carousel files ready to post, the Reel version, and the caption and alt text for every slide.
What a Swipe Film is
A normal carousel is a set of still slides. A Swipe Film keeps the swipe but makes every slide move: the number counts up, the card flips, the payment travels to the next stop. Each slide makes one point in a few seconds, so people keep swiping to see what happens next.
Every one is built the same way: a cover line that makes a promise, one beat per slide that pays it off, a recap worth saving, and a last slide that asks the viewer to send it to a particular person.
Who it is for
Swipe Films suit products that take a paragraph to explain: payments and finance, apps and software, food and drink with a story behind them, clinics and other services where people need to understand before they book.
They do a different job from our video ads. Ads ask for a click or a sale. A Swipe Film earns saves, sends and follows from people who were not looking for you yet, which gives the next ad a warmer audience to reach.
Swipe Films we have made
Swipe or drag through each one, or open it to watch full screen with sound.
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Questions
What is an animated carousel?
It is a carousel post where the slides are short videos instead of still images. People swipe through it the same way, but each slide moves, which makes it easier to stop the scroll and follow the story.
Is a Swipe Film an ad?
It can run as one, but it is made to work as a post first: something people want to save and send. A sensible way to use it is to post it, then put paid reach behind it once you can see it is being saved and sent.
Do you need our photos or footage?
No. We build every slide from motion graphics, product shots and AI-generated imagery where it helps. If you have good product photos or footage, we use them so the carousel shows your real product.
Tell us what people get wrong about your product
A free call. We pick the idea worth a Swipe Film, sketch the slides and tell you what it would take.