PAID MEDIA MANAGEMENT
Your ad campaigns, set up and run for you
We manage the campaigns in your own ad account, on every major platform, and tell you what to scale, what to fix and what to stop. Your ad spend goes straight to the platform.
What you get
Campaign setup
Structure, audiences, tracking and creative set up properly on any major platform.
Creative testing
Every ad gets a fair test, so the winners are found on purpose.
Day-to-day management
Budgets moved, weak ads paused and new ones added as the results come in.
A clear call on every campaign
Scale it, fix it or stop it, with the reasoning behind each call.
Funnel check
A flag when the loss is after the click: the landing page, the checkout or the follow-up.
Reporting
What ran, what it cost, what it produced and what happens next.
When you need this
Spend is up and results are not
You are putting more into ads and getting the same or less back.
You cannot tell what to scale or cut
The account shows a lot of numbers and no clear next step.
Nobody has time to manage it properly
Ads are running, but testing and tidying keep slipping down the list.
People click but do not buy
The ad is doing its job and the loss happens further down the funnel.
How it works
- Step 1
We read the account
Structure, spend, creative and tracking, so we start from what is really happening.
- Step 2
We find where the funnel leaks
Top-down: hooks, retention and click-through. Bottom-up: landing page, checkout, order value and lead response time.
- Step 3
We set up and test
Fix what is broken, then run organised tests so each one teaches you something.
- Step 4
We recommend and review
Regular calls on where to scale, optimise or pull back, so spend follows what works.
What a month includes
Each month we run the campaigns in your own ad account. That covers setup and tracking checks, creative tests, budget moves, and pausing weak ads. We also check that conversions are tracked correctly, because a campaign optimised on bad data will learn the wrong lesson. At the end you get a report with a clear call on every campaign: scale, optimise or pull back. Your spend goes to the platform directly, and our fee is separate. The Starter plan manages one platform, Growth manages two, and Full service covers all major ones. See pricing.
Platforms
We manage Meta (Facebook and Instagram), TikTok, Google and YouTube. Where you start depends on where your buyers already are, and how fast you want to learn. Running two platforms together lets one test inform the other, so a hook that works on TikTok can be tried on Meta. Our creative work for each is described on the Meta ads and TikTok ads pages. If results fall, we first check whether the ad or the funnel is the cause, using this diagnosis guide.
How we report
Reports use numbers you can check in your own ad account and store or CRM. We show spend, cost per result and which creative is carrying the account. We flag creative fatigue early, using the signs in our guide to spotting creative fatigue. We make no promises about results, because no agency controls the auction. We commit to the work and to showing you the numbers. Each report ends with what happens next month.
Who this isn't for
If your ad budget is very small, or you are not ready to spend on tests, management fees will outweigh the gains. If you want us to hold your ad budget or run accounts we cannot see, we will decline. And if you want guaranteed returns, we are the wrong agency.
Creative we run in campaigns
Examples of the kind of video creative we run in campaigns. Hover or scroll to preview, tap to watch in full.
Sunscreen product film
Stretch denim try-on
Gym selfie review
Questions
Who owns the ad account?
You do. We work inside your account, and your ad spend goes straight from you to the platform. We never hold your budget.
Which platforms do you manage?
All major ad platforms. We recommend where to run based on where your buyers are, not on what is easiest for us.
What if the ads are not the problem?
Then we say so. When results drop, more ads are not always the answer. We look for the leak, whether it is the creative at the top or the page, checkout or follow-up below it.
Do you make the creative too?
Yes. Creative and media come from the same team, so what the account shows goes straight into the next round of ads.
How much should I spend on ads before hiring a manager?
We cannot give a single figure, because it depends on your price point and margins. The budget has to be large enough to test several ads and still get a readable result on each. We tell you honestly on the free call if your budget is too small to test properly yet.
Do you guarantee a return on ad spend?
No, and be wary of any agency that does. We commit to fresh creative, an actively managed account and reporting you can check against your own numbers. We say plainly what to scale, optimise or pull back.
How often will we talk?
You get a monthly performance report on every plan. Growth adds a strategy call every two weeks, and Full service adds weekly reporting. Between calls you can message us at hello@actuallygoodads.com.
Let us look at your ad account
Book a call and we will tell you where we would scale, optimise or pull back.