TikTok ad creative and management for online stores

What works on TikTok

TikTok ads work best when they look like the videos around them. That means vertical video, a person talking or a product in use, sound that carries the message, and a first second that earns the next one.

We build ads in that style: selfie-style reviews, try-ons, demos, character spots and product films. Look at the gym selfie, denim try-on and cold coffee pieces in our work for the range. Each ad is written to make sense with the sound on and still read if someone watches muted.

Hooks and testing cadence

The hook decides most of what happens next, so we write several for each idea. The body of an ad stays the same while the opening changes: a question, a bold claim, a problem, a quick demo.

New creative lands every month and gets launched in your own TikTok ad account. We read results regularly and make a clear call on each campaign: scale it, optimise it or pull it back. TikTok audiences tire of ads quickly, so we plan replacements before the old ones fade. Our guide on how to spot creative fatigue covers the signs.

AI presenters and platform rules

Presenters in our ads are AI-generated. We make the videos with AI tools and finish them in editing. We never present an AI presenter as a real customer, and we follow TikTok's rules on labelling AI-generated content. Because those rules change, we check them when we build and launch each batch.

Some product categories face stricter ad review, including health, beauty claims and supplements. We flag risky wording and visuals before launch to cut the chance of a rejection, but approval always rests with the platform. Where real footage serves a store better, we use it.

What we need from you

• Your product, or good photos and any footage you already have.
• A link to your store and access to the product pages.
• Access to your TikTok ad account, which you keep.
• A few minutes on who buys and what they ask before they do.

You do not film anything. We follow the same first 30 days on every account: diagnose, build, launch, then read and act. If you sell on Shopify, see UGC-style ads for Shopify.

Plans for TikTok

Starter, from $1,300 a month, sets up and manages TikTok alone with fresh creative each month. Growth, from $2,350, pairs TikTok with a second platform such as Meta. Full service, from $3,900, covers all major platforms and chases carts and past buyers. All plans are billed in USD, month to month, and ad spend is paid to TikTok directly.

We do not guarantee results, and no agency honestly can. We commit to fresh creative, an actively managed account and reporting you can check yourself. See pricing.

When TikTok is the wrong first platform

TikTok is not right for every store. If your buyers are older, your product needs a long explanation, or your margins cannot support constant creative testing, another platform may serve you better first.

We say so on the call. Sometimes Meta or Google is the better place to start, with TikTok added once you have creative that works. Our Meta page covers the other side of that choice.

If you do start on TikTok, expect a fast pace. The platform rewards a steady flow of new videos, so we plan the month around several batches of fresh ads, not one big drop. That keeps the account supplied while we learn which hooks and formats your buyers respond to.

The first week is a review. We look at your ad account, your landing page and what happens after the click, because a TikTok ad that sends people to a slow or confusing page wastes the view it earned.