Meta ads creative and campaign management

Creative first, because that is what Meta rewards

On Meta, targeting has become broad and the ad itself does most of the work of finding the right people. The video, the hook and the offer decide who stops scrolling. That is why we treat creative as the main lever, and why we pair it with someone watching the account.

We make native-style ads, UGC-style videos, product promos, demo ads and animated spots, in vertical and feed-friendly cuts for Reels, Stories and the main feeds. Presenters are AI-generated and editors finish every piece. We follow Meta's rules on labelling AI-generated content, and we never present a presenter as a real customer.

How we structure testing

Each batch tests a few clearly different ideas rather than many near-copies. Within each idea we vary the opening line, because the hook drives much of the difference between a weak ad and a strong one.

• New ads launch inside your own ad account.
• We keep what is working and replace what is not, instead of leaving tired ads running.
• Every campaign gets a call: scale it, optimise it or pull it back.
• Winners inform the next month's scripts.

Creative fatigue

Even a good Meta ad wears out. People see it too often, response drops and costs creep up. The fix is a steady supply of new ads, not squeezing one more week from the old one.

This is why monthly creative is part of every plan. We watch for the signs and replace ads before the account suffers. Our guide on how to spot creative fatigue lists the signals you can check yourself.

Ownership and reporting

You own the ad account, the data and every video. We work inside your account, so if you stop working with us, everything stays. Ad spend goes straight from your card to Meta, and we never hold it.

Reporting is built so you can check it against your own numbers: orders in your store, or bookings and enquiries for a service business. Starter gives a monthly report. Growth adds a strategy call every two weeks. Full service reports weekly. We do not guarantee results. We commit to the work.

Plans and who it fits

Starter, from $1,300 a month, manages Meta alone with fresh creative each month. Growth, from $2,350, adds a second platform and motion graphics where the offer needs explaining. Full service, from $3,900, covers all major platforms plus follow-up on enquiries, carts and past buyers.

Plans are billed in USD, month to month, with no setup fee. The first month covers diagnosis and setup. See pricing. Stores on Shopify may also like UGC-style ads for Shopify.

When Meta is the right first platform

Meta suits most online stores and many service businesses because it reaches a wide audience and handles video well. It is a common first platform when you want steady testing and a mix of prospecting and retargeting.

It is less suited to people who are already searching for a specific service, where Google often catches intent sooner. We help you decide the order during the first week, and the Growth and Full service plans manage platforms together so budgets can move to where the account performs best.

Whichever platform leads, the ad account stays yours and the same reporting applies. Our video ad creative service covers the formats, and paid media management covers the day-to-day running, so you can see exactly what each part of the fee pays for.

Most new clients arrive with some ads already running. We start by reading what is there: which ads spend the most, which have tired, and where the account is waiting on creative. That review is the first week of the 30 days, and it shapes everything we build after.