UGC-style video ads for Shopify stores

What UGC-style means here

UGC-style ads look like someone talking to camera about a product: a selfie review, a try-on, a demo at the kitchen counter. People scroll past polished commercials but stop for something that looks like a post from a friend.

Our presenters are AI-generated. We make the ads with AI video tools and our editors cut, check and finish them. No hired creators appear, and no ad pretends to be a real customer's review. We follow each ad platform's rules on labelling AI-generated content. Where real footage is the better tool, such as your own product demo, we use it.

AI presenters or sourced creators

Sourcing creators means finding people, shipping product, waiting for footage and negotiating usage rights. You get a real person on camera and a real reaction. It is slower, and every new angle needs another shoot.

AI presenters let us test many hooks and angles quickly, with no shipping and no waiting. The trade-off is plain: it is not a real person's lived experience, so it suits demonstrations and product benefits better than genuine testimonials. If a store needs real customer footage, we say so and build around it. Our guide compares agency, freelancer and AI UGC in more detail.

Formats for Meta and TikTok

• Selfie-style reviews and try-ons for fashion and lifestyle products.
• Demo ads that show the product working, such as the pantry cabinet or walking pad pieces in our work.
• Problem and solution hooks, with several opening lines tested against the same body.
• Product promos and animated spots for when a presenter is the wrong tool.
• Vertical cuts sized for Reels, Stories and TikTok, with a square or feed version where it helps.

We write several hook variants for each idea so the platform has real choices to test. See examples in our work.

What we need from you

Not much. We need the product (or good photos and any footage you already have), a link to your store, and access to your Shopify store so we can see the product pages, prices and offers. We also need access to your ad account, which stays yours.

A short brief helps: who buys, what they say before they buy, and what worries them. Our guide on how to brief your video ad shows what to include. If you do not have a brief, we build one on the first call.

How the first 30 days run

1. Week 1, diagnose: we review your ad account, product pages and what happens after the click.
2. Week 2, build: scripts, visuals and edits, plus any store fixes worth making.
3. Week 3, launch: ads go live in your own ad account.
4. Week 4, read and act: we scale what works, replace what does not and plan next month.

Plans start at $1,300 a month, billed in USD, month to month, with no setup fee. See pricing. Ad spend goes to the platform directly.

What you can expect to see

Our work page shows the kind of pieces we make for stores: a car selfie for a tumbler, a stretch denim try-on, a pantry cabinet demo and a walking pad demo. Each one was written around a single product benefit, with a hook designed to stop the scroll in the first moments.

We will also tell you when a format is wrong for your product. A highly technical item may need a demo, and a gift item may suit an animated spot more than a presenter. The aim is the format that sells the product, not the format that is easiest for us to make.