GUIDES
Straight answers about video ads and paid media
What things cost, how to choose who to work with, and how to tell whether the ad or the funnel is the problem.
Pricing
Choosing an agency
- UGC agency, freelancer or AI tool: which fits your ad budget?Pick a freelancer when you need a few authentic videos from a real customer, an AI tool when you have in-house skills and want cheap drafts, and an agency when you want steady new creative and someone running the account.
- How to choose a video ad agency: 12 questions to ask before you signAsk twelve questions: what exactly you get each month, who owns the ad account and videos, how you can leave, how results are reported, how much new creative arrives and how it is tested.
- Month-to-month ad agency: what no lock-in contract really meansA month-to-month ad agency bills you one month at a time and lets you leave without a long contract or an exit penalty.
- What is a performance creative agency?A performance creative agency produces ads in a steady flow, tests them in paid campaigns, and judges them by business results such as leads and sales rather than by awards or reach.
Creative
- What to put in a video ad brief so the first cut is usableA good video ad brief covers nine things: the goal, the audience, one main message, the proof you can use, the offer and next step, where the ad will run, the tone, your brand materials, and who approves it.
- Creative fatigue: how to spot it and what to change firstCreative fatigue shows up when frequency rises, click-through rate and early video retention fall, and cost per result climbs while your page, offer and tracking stay the same.