MOTION GRAPHICS
Motion graphics for what a plain video can't explain
When a product is complex, or an ad needs extra polish, we add motion. That can be motion graphics layered onto a video, or a piece that is animated from start to finish.
What you get
Explainer videos
A complicated offer broken into a short story anyone can follow.
Motion added to your video
Titles, callouts and captions layered onto footage, so the key points land.
Software demos
Your interface walked through step by step, before anyone signs up.
Kinetic type
Words that move with the voice or the beat, so the message lands on mute.
2D animation
Diagrams and processes that are hard to film, made visible.
3D animation
Products shown from every side, built or taken apart on screen.
When you need this
Your offer takes a paragraph to explain
Strangers will not read the paragraph. They will scroll past it.
Cold audiences do not get it
People who do not know you need the point quickly and without effort.
There is nothing to film
Your product is software, a service or an idea with no physical thing to point a camera at.
Your team keeps re-explaining the basics
The same questions come up on every call, and a short video could answer them first.
How it works
- Step 1
We decide where motion earns its place
Not every ad needs it. We use motion where the idea is complex or the piece needs extra polish.
- Step 2
Script and storyboard
A short script and a set of frames. You approve the story before we animate it.
- Step 3
We animate it
Motion elements added to a video, or a fully animated piece, with type, sound and captions built in.
- Step 4
Cut for where it will run
Versions and sizes for your ad platforms, landing page and sales conversations.
What a month includes
Motion graphics is usually part of a wider plan. Where an offer needs explaining, we add an explainer, a software demo, kinetic type or motion layered onto a video ad, and we cut it for the platforms you run. You approve the script and storyboard before animation starts. The pieces then feed your ad campaigns and your landing page. When the offer changes, we update the existing piece instead of starting again, so one animation keeps working across the month. See pricing for the plan that includes motion.
Platforms and formats
We deliver versions for Meta, TikTok, YouTube and Google, plus a file for your landing page or sales deck. Captions and kinetic type are built in, because most people watch ads on mute. A piece made for a skippable YouTube slot opens differently from one for a Reels feed, and we plan that from the start. If your team keeps explaining the same thing on sales calls, the same piece can be sent ahead of the call. See how it pairs with video ad creative.
Where motion earns its place
Motion suits software, services and ideas with nothing to point a camera at, and offers that take a paragraph to explain. It also suits ads that need polish for a cold audience. A simple physical product often sells better with a demo or a presenter, and we will tell you when that is the case. We would rather recommend a simpler format than animate something that does not need it.
Who this isn't for
If you need a long brand film or a cinematic title sequence, a dedicated animation studio is a better choice. If your offer is already clear in one sentence, motion may add cost without adding much. This is also our newest service, so our portfolio here is still growing. Look at our work and decide for yourself.
Motion pieces
Motion graphics is our newest service. These pieces show the style, and our portfolio in this area is still being built.
Parola
Round
Lumen
How to have an idea
Founder intro
Questions
Do you have motion graphics case studies?
Not yet. This is our newest service and the portfolio is still being built. The pieces on this page show the style, and we will talk you through how we would approach your project on a call.
Why use motion for cold audiences?
Clear motion lets someone who has never heard of you understand the offer without effort. That is why we reach for it when the idea is hard to explain in a sentence.
Do I need to write the script?
No. You tell us the offer and what a viewer should understand afterwards. We write the script and you approve it before animation starts.
Should it be 2D or 3D?
2D suits processes, interfaces and ideas. 3D suits physical products and anything spatial. We recommend one based on what you need to show.
How long does a motion graphics piece take?
It depends on length, complexity and how many versions you need. A short motion layer on an existing video is quicker than a fully animated explainer. We give you a timeline when you approve the storyboard, before any animation starts.
Can you animate our software interface or app?
Yes. Send us screen recordings or access to a demo account and we build the walkthrough from them, with callouts and captions added. We only show what your product really does.
Does motion graphics cost extra?
It is included from the Growth plan, from $2,350 a month at founding-client rates, where the offer needs explaining. The pricing page has the detail, and the exact quote comes after a free call.
Have something hard to explain?
Tell us what it is. We will show you how we would make it simple.