Video ads and lead follow-up for service businesses

Where service businesses lose leads

A good ad can still fail. The form is long, the first reply comes a day later, or nobody asks the right questions before booking. By then the person has called someone else.

That is why we look past the ad. In the first week we review your ad account, your landing page and what happens after someone enquires. Often the quickest gain is a shorter form or a faster reply, not a new video. Our guide on how to diagnose an ad or a funnel explains how we tell the difference.

Video formats that suit services

• Presenter ads that explain the problem, the process and the next step in plain words.
• Explainers and short animations for services people find hard to picture.
• Motion added to your existing footage, such as a founder intro or a team clip.
• Short offer ads with one clear action, such as booking a consultation.

Presenters in our ads are AI-generated, and human editors finish every piece. We never imply that a real patient, client or customer appears. If you have real footage of your premises or your work, we use it, because for a service people want to see the actual place.

The follow-up routine

Our lead management service covers what happens after the click. It works like this:

• A form that people actually finish.
• An instant first reply, so the lead hears from you while they are still interested.
• Qualifying questions, so your team speaks to people who fit.
• Booking straight into your calendar.
• Timed follow-up for leads who go quiet.
• Every lead tracked back to the ad that produced it.

This is part of the Full service plan. See lead management for detail.

Platforms and management

We run campaigns on Meta (Facebook and Instagram), TikTok, Google and YouTube. Which ones suit you depends on who you are trying to reach. Local services often start on Meta or Google, while education and consumer-facing brands may add TikTok or YouTube.

Every campaign gets a clear call each period: scale it, optimise it or pull it back. Reporting is set up so you can check our numbers against your own bookings. Some industries have extra advertising rules, such as health and finance. Platform policies apply, and we flag anything likely to be restricted before it goes live. We do not give legal advice.

Terms and next step

Plans start at $1,300 a month, billed in USD, with no contract. The first month is the only commitment and covers diagnosis and setup. You own the ad account, the data and every video. Ad spend is paid to the platform and is not included. See pricing.

A free strategy call is the best next step. We review your ads and funnel beforehand, show work from your category and give a straight recommendation.

What a good enquiry looks like

A good enquiry is someone who fits what you offer, in your area, who wants to book. A cheap enquiry from someone who never answers the phone is worth little.

So we track every lead back to the ad that brought it, and then to whether it turned into a booking. That lets us push budget towards the ads that produce real appointments and away from the ones that only produce form fills. You see the same figures we do, and you can check them against your own diary.

For a service business, speed matters more than most owners expect. Someone who enquires about a treatment, a repair or a course is often comparing a few providers at once. The one that replies first with a clear next step tends to get the booking.

Our first week also looks at the landing page. Phone number placement, form length and a clear next step usually matter as much as the video itself.